Like a Demagogue: WeWork & The Doublespeak Advertising Philosophy of Silicon Valley

Maxi Gorynski
14 min readMay 26, 2020
Image based on “Index- The Studio at 3 Wesley Place” by Art & Language

Of all the more complex competencies of personality — things like charity, competence, honour; things you can’t entirely pin down through a single archetypal act, or contain in one case— the one which, nowadays, must surely be in the shortest available supply, at least as it has been historically understood, is ‘negative capability’. Originally…

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Maxi Gorynski

Technologist, writer, contrapuntalist, lion tamer and piano tuner